In a large sauce pan, combine the rice with 4-5 cups of water. Bring to a boil then reduce to medium low for 25 minutes. Taste a few grains for tenderness. When rice is cooked to your preference, drain remaining water.
While rice is cooking zest and juice the lime and chop the cilantro.
Fluff cooked rice with a fork and stir in fresh lime juice, lime zest, and cilantro. Season with salt and black pepper to taste.